A STORE OPENS IN DENMARK THAT RESELLS EXPIRED FOOD

Every year, over 700,000 tons of food are wasted in Denmark, which is why NGO DanChurchAid opened up a grocery store earlier this year selling expired — but safe-to-consume — foods for discounted rates in Copenhagen. The market, called Wefood, is doing so well that a second store has opened its doors for environmentally conscious shoppers.

The concept is simple: Retailers (e.g., local supermarket chains, import and export companies, and producers) donate products, which are picked up by Wefood's volunteer staff. The items consist of goods that have passed the "best before" date, have been damaged in packing or labeled incorrectly, or have been accidentally produced at a larger scale than needed. The products are then sold at Wefood at a 30 to 50 percent markdown.

"We look, we smell, we feel the product and see if it's still consumable," project leader Bassel Hmeidan

SOURCE: THE GUARDIAN