The NBA went through a major visual overhaul this season as Nike and the league struck what Darren Rovell of ESPN said was an eight-year, $1 billion deal for the athletic shoe and apparel giant to become the official supplier of NBA uniforms.
We are less than one month into that new deal, and Nike and the NBA are already running into problems. The most notable problem has been the prevalence of ripped jerseys, something Nike is said to be working on.
But another, potentially larger problem has gone largely unnoticed: Some of the NBA's biggest stars seem to be going out of their way to hide some of the Nike swooshes on the uniforms.
In addition to adding advertising patches to the jerseys of many teams, the NBA also allowed Nike to add its logo to the uniforms, something Adidas was not permitted to do under the previous uniform contract. Less noticeable has been the addition of the Nike swoosh to NBA socks, as the company also replaced the sockmaker Stance for the official sock of the NBA.
No comments:
Post a Comment