Taylor Swift's new album, "Reputation," is now available in retail stores and online outlets, but as an earlier report from Bloomberg anticipated, the album is absent from major streaming services like Apple Music and Spotify.
Sources told Variety that Swift plans to keep the album off of streaming services for at least its first week of sales. "Reputation" will be streaming for free on Friday in a promotion from iHeartRadio, however.
Swift's label, Big Machine, told Billboard that it expects "Reputation" to sell close to 2 million units in its first week, while Variety's sources project that the album will sell between 1.3 and 1.5 million units.
Swift has had a back-and-forth relationship with streaming services in recent years.
The singer kept her last album, "1989," off of Spotify upon its release in 2014, when she removed her entire back catalog from the service. "1989" went on to sell 1.29 million units in its first week, according to Billboard.
In July 2014, months prior to the album's release, Swift wrote an op-ed condemning Spotify's free tier in the Wall Street Journal, writing, "It's my opinion that music should not be free."
Swift allowed "1989" to stream on Apple Music, which does not offer a free tier, upon that service's launch in January 2015.
She eventually made her back catalog and "1989" available to stream on Spotify in June, after "1989" had sold over 10 million copies.
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