An excited Alexx Ekubo took to Instagram to announce the partnership; "Growing up, I’ve always wondered what it will be like designing a collection for the public. What will be my key areas of focus? Well for me, comfort is key.
I always want to not just be seen as comfortable in whatever I’m wearing, but to actually be comfortable in it, also, less is more – so less dramatic designs and a more subtle statement piece that screams BOSS AND MATURITY. Hence the creation of the new ALEXX EKUBOFOR YOMI CASUAL COLLECTION".
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