Kylie Jenner, a member of the Kardashian-Jenner family, tweeted to her 24.5 million followers: "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad"
"still love you tho snap ... my first love," she followed up in a second tweet.
Kylie Jenner is one of the most important people on social media and one of the original "influencers." She has 104 million followers on Instagram.
She's used Snapchat in the past to show off a new haircut, or give a peek into her family life with boyfriend Travis Scott. She's a power user, posting frequently to millions of people, and if she's seeing less engagement on the platform, that's a bad sign for Snap, Snapchat's parent company.
She's also been professionally connected with the company, as well. Last year, she partnered with Snap to broadcast exclusive video on Snapchat in a format called "Ask Kylie."
Snapchat has historically had problems retaining "influencers," who have generally felt more supported by other platforms, like Instagram, which run special programs for people with lots of followers, and provide more data about their posts and followers.
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