H&M just lost business with The Weekend over an ad that has been tagged racist.
The singer took to Twitter account to share a picture of a young black child wearing a hoodie with a racial slur on it.
The hoodie reads: "Coolest monkey in the jungle."
The Internet has been in an uproar since the photo hit social media.
Sharing the photo, the Weekend wrote:
The Weekend is the first celebrity to take real, substantial action against an increasing number of offensive advert content.
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